Currently looking for
a full-time opportunity as a
Ethnographic Research
Design Thinking
Strategic Design
Storytelling
Scenario Development
Workshop Design
Team Collaboration
Process Facilitation
Intangible Prototyping
STRATEGY
LANGUAGES
LANGUAGES
English
Hindi
Marwari
Gujarati
German
SKILLS
DESIGN RESEARCHER
AND STRATEGIST
Non-Linear Process
Analysing the problem for deeper understanding by breaking it down.
Diverging from the problem demands Inductive Thinking.
Converging ideas by Deductive Thinking.
Synthesizing all the ideas by Abductive Thinking.
MA, Design Management
SCAD University, US
MA, Industrial and Product Design
SCAD University, US
BFA, Interior Architecture
CEPT University, IN
2019 - Ongoing
2017 - 2019
2017 - 2018
2017
2016
2016
2015
2013 - 2014
2010
UX Researcher and Designer
Freelance, IN
Design Researcher and Industrial Designer
Kamkomani Youth Project, KE and IN
Creative Strategist
C3 Creative Code and Content GmbH, DE
Lead Facilitator
City of Savannah, US
Team Leader - Industrial Design
Fossil Group Inc., US
Collaboration - Industrial Design
SCAD Fashion Show, US
Design Researcher
BAHCO by Snap-On Tools, US
Interior Designer
IDO Design Solutions, IN
Interior Architecture Intern
Somaya and Kalappa Consultants, IN
MA, Design Management
SCAD University, US
MA, Industrial and Product Design
SCAD University, US
BFA, Interior Architecture
CEPT University, IN
MA, Design Management
SCAD University, US
MA, Industrial and Product Design
SCAD University, US
BFA, Interior Architecture
CEPT University, IN
Namaste, (Hello)
As a Design Researcher and Strategist, I am passionate to work collaboratively with global organizations by implementing qualitative design research tools and methodologies for co-creating engaging products, services, and experiences.
By conducting extensive qualitative research, I love crafting insights that guide the design process and challenges my basic assumptions about a project. I have co-created with clients from industries like fashion, travel, transportation, healthcare, and fitness. Also, I always strive to extend my knowledge with socially focused organizations to achieve their desired goals and create socially equitable value.
My design career began as an Interior Architect from the Center for Environmental Planning and Technology (CEPT) University, India. After a year of professional experience as an Interior Designer, I attended Savannah College of Art and Design (SCAD) University, where I was awarded the SCAD Honors Scholarship. I graduated with a dual Master of Arts in Industrial Design and Design Management. I was a member of the Design Research Club at SCAD. In collaboration with SCAD, I have worked with companies such as Fossil Group Inc. and Snap-on Tools in a leadership role to facilitate the design thinking process, create products and services.
I have expertise in qualitative research, design thinking, strategic design, storytelling, scenario planning, workshop design, facilitation, generating insights, ideas, and concepts, concept development, rapid prototyping, user testing, and systems thinking.
D.E.S.I.G.N Model
Design Model defines the non-linear process in a visual form.
This model has been implemented in all the projects.
Redesigned but adapted from BRUCE CLAXTON.
DESIGN MANAGEMENT
Design Management is a discipline for the creative problem-solving process that enhances collaboration between design and business.
It uses design thinking tools and methods for discovering challenges, fostering evolution of ideas and generating innovative strategies to address a small-scale as well as larger problems at a social level.
D.E.S.I.G.N Model
D is for DISCOVER
E is for EXAMINE
S is for SOLIDIFY
I is for IDEATE
G is for GO
N is for NURTURE
Design Model defines the non-linear process in a visual form.
This model has been implemented in all the projects.
Redesigned but adapted from BRUCE CLAXTON.
D is for DISCOVER.
Popular Media Scan
Trends Matrix
Offering-Activity-Culture Map
Competitor Analysis
Market Analysis and many more.
N is for NURTURE.
Popular Media Scan
Trends Matrix
Offering-Activity-Culture Map
Competitor Analysis
Market Analysis and many more.
G is for GO.
Popular Media Scan
Trends Matrix
Offering-Activity-Culture Map
Competitor Analysis
Market Analysis and many more.
S is for SOLIDIFY.
Popular Media Scan
Trends Matrix
Offering-Activity-Culture Map
Competitor Analysis
Market Analysis and many more.
E is for EXAMINE.
Research Plan
Observation Plan
AEIOU Framework
User Journey Maps
In-person Interview and many more.
I is for IDEATE.
Popular Media Scan
Trends Matrix
Offering-Activity-Culture Map
Competitor Analysis
Market Analysis and more.